John Stone
Vice-President of Client Services
Directly Related Experience:
• Casino Marketing Manager, Harvey’s Lake Tahoe
• VIP Casino Services Manager, Harvey’s Lake Tahoe
• Players Club Manager, Harrah’s Lake Tahoe
• Extensive Casino Host experience
Areas of Expertise:
• Development of strong player retention and loyalty strategies
• Creation of effective programs to implement player tracking and
increase players club card usage
• Increasing performance and effectively measuring performance
from Executive Host staffs
• Developing innovative casino promotions that create revenue and
player loyalty
• Devising extensive Competitive Players Club Analysis detailing
operations, re-investment rates and service levels
• Establishing and implementing play levels and collection policies
for Competitive Direct Mail Analysis
• Identifying areas of improvement in Player Development programs
and guest service
• Maximizing casino database potential
• Supervises all services and communications for CDC retainercontract
clients
Organizations:
• Member Casino Management Associatio
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