Stuart Richey
Director, Interim Marketing Management Program
Education:
• Bachelor of Business Administration, Major: Marketing
• University of Oklahoma, Norman, Oklahoma
Directly Related Experience:
• Executive Vice President and Partner, MOSAK Marketing Group – July 2002 to January 2005
• Vice President of Casino Marketing, Stardust Resort & Casino – February 2001 to July 2002
• Vice President of Slot Marketing, Bally’s and Paris Resorts – November 1998 to February 2001
• Director of Casino Marketing, President Casino, St. Louis – July 1995 to November 1998
• Casino Host Manager, Harrah’s Laughlin – May 1993 to July 1995
Areas of Expertise:
• Development of targeted strategic marketing plans for casinos in both local and destination markets
• Maximize marketing budgets to achieve significant ROI on all marketing programs
• Develop customer loyalty programs by integrating key special events, database marketing and player development programs
• Create results oriented database CRM (Customer Relationship Management) programs
• Design high-impact floor promotions to drive incremental casino revenues
• Create host programs utilizing measurable productivity quotas
• Analyze players club to determine appropriate reinvestment levels
• Assess strengths and weaknesses of marketing programs, staffs and budgets
• Review advertising campaigns and expenditures to determine effectiveness
• Consulted as head of Marketing in a variety of markets in all casino marketing areas
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