Player Reward Competitive Analysis

Key Elements of CDC Competitive Analysis:

• CDC creates an accurate and easy to understand comparison of your player reward strategy versus your competitors.

• We play a pre-agreed pre-determined amount at each competitive casino for a minimum of two visits.  The Client is billed for ”gaming expense” based on a prior agreed to estimate, and not on an actual “win-loss” result – which makes both budgeting and bookkeeping must easier for both of us.

• We use an “Apple to Apples” format that allows you to measure the effectiveness of the three components of most player reward programs.
          • Cashback & Comps (both visible and discretionary)
          • Players Booth Operation
          • Direct Mail

• We identify the Strengths and Weaknesses of your competitor's reward program.

Sample Reports:

 

For Further Information:

John Stone or Jeffrey Compton