Thomas Lim
Asian Marketing Specialist
Career Profile:
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A competent and seasoned professional in gaming industry over 20 years of experience, and a strong record of achievement in providing the necessary high-profile marketing expertise to ensure streamlined operations, quest satisfaction, and increase profitability.
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Expertise includes - Organize and operate Asian Marketing Department, include Player Development and Casino Host Marketing, Junket Marketing, Entertainment, Asian Advertising and Promotions/Direct Mailing Marketing, VIP Services, Special Events, Tables & Slots Tournaments, and Asian Communities Events.
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Assisted in opening of three properties - Mohegan Sun and Harrah’s (two occasions).
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Excellent communicating, listening and negotiating skills coupled with the ability to effectively establish and maintain rapport with all levels of personal, VIP’, management and guest. Interacted with Asian communities, organizations and governmental agencies to include all media in providing an excellent image of property to the Asian general public.
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Proven background at highest levels of marketing, public relations operations, and building/expanding of clientele base for casino properties, encompassing: leadership, team building, planning, organizing, and problem solving, all of which realized ignificant contributions to bottom-line results.
Professional Experience:
- Mohegan Sun, Uncasville, Connecticut
(September 2002 – March 2005)
Vice President International Marketing
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Developed, implemented and accomplished Asian businessplan/marketing strategies, including both short and long-term goals
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Directly accountable for budget management, including forecasting, profit/loss analysis, and overseeing/processing of departmental operational expenses
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Analyze revenue and geographic segmentation, and ensure effective database management to accurately implement all marketing efforts
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Supervise entire 25 Asian marketing staff performance, productivity, recruitment, and training
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Harrah’s Entertainment Inc., Las Vegas, Nevada
(May 1999 – September 2001)
Corporate Asian Marketing Vice President
- Overseeing all Harrah’s property’s Domestic Asian Marketing including Asian Branch Office operations.
- Sun International, Inc., Ft. Lauderdale
(February 1995 – April 1999)
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Resort Casino & Hotel, Atlantic City, New Jersey
Senior Vice President Casino Marketing, Player Development, Casino Host Marketing & Asian Marketing
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Mohegan Sun, Uncasville, Connecticut,
Vice President Asian marketing
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Opened Property involving all facets of marketing
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Atlantis Casino & Hotel, Bahamas
Vice President of Casino Marketing, Player Development & Asian Marketing
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Bottom-line marketing, sales, and VIP marketing management responsibility encompassing all aspect of clientele base and Player Development accountabilities. Open Mohegan Sun as well as establishing Asian Marketing
- Harrah’s New Orleans, New Orleans, Louisiana
(February 1995 – November 1995)
Director Asian Marketing
- Opened Property involving all facets of marketing.
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Trump Plaza, Atlantic City, New Jersey
(March 1992 – January 1995)
Vice President Asian Marketing, Domestic Payer Development & Host Marketing
- Overseeing Domestic Player Development, Host department & Asian Marketing
Prior Experience:
- Trump Castle, Atlantic City, New Jersey
(February 1991 – February 1992)
Vice President Oriental Marketing
- Caesar’s Atlantic City, Atlantic City, New Jersey
(January 1988 – January 1991)
Senior Executive Host Far East Marketing
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