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CDC Consulting &
UNLV International Gaming Institute's

SLOT LEADERSHIP
PROGRAM

August 30 to September 2, 2010
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SLOT PERFORMANCE
ANALYSIS WORKSHOP

Session #1:
September 20-21, 2010
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Session #2:
October 18-19, 2010
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Session #3:
December 6-7, 2010
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CDC Consulting
CDC Consulting - Gambling and Casino Consultants, also providing gaming seminars
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Game Development Services

Interim Marketing Management

A sudden vacancy in your marketing department can be devastating.
What should be done?  Some of the bad alternatives to choose from:

  • Leave the position vacant while you search for a replacement
    • Never a wise choice to leave a key position empty especially during critical planning periods
  • Promote an inexperience person from within
    • They may end up being the right candidate in the long run but will most certainly have a steep learning curve that will reduce marketing effectiveness
  • Quickly hire someone with an impressive resume
    • This person will more than likely be overpriced
    • Have hidden problems – that you find out about too late
    • Devastate moral among current employees who feel passed over – and this could lead to more vacancies
    • May move on (back to more familiar territory) at the first opportunity

There is a better solution:
CDC Consulting’s Interim Marketing Management program

We will send a well-trained experienced casino marketing executive to temporarily fill this key position.  We will oversee that critical tasks and decisions are done until you can properly train and promote in-house staff or until you find the perfect outside candidate. 

There are many benefits in using the Interim Marketing Management Program including:

  • Our Interim Marketing Managers are trained to be ‘interim’ and realize that part of the job is developing your in-house staff to be promoted into the top marketing position. 
  • You pay CDC a set fee and thus do not have to be subjected to extra costs including payroll taxes, health plans, unemployment, bonuses and profit sharing to name a few.
  • Besides their vast experience, our Interim Marketing Managers have full access to CDC consulting expertise in all key marketing areas.

Our Interim Marketing Managers are available to fill your top marketing position whether it is a Vice President, Director or Manager.  Contact us today to get immediate results.

For Further Information:

Stuart Richey or Jeffrey Compton

Ken AdamsSimon BurdenJeffrey ComptonBob DancerNorma Foote
John-Martin MeyerEd MillerDave NewtonJohn StoneJohn Yeomanson
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