Asian Marketing Services

Objective:

CDC Consulting can provide an Asian Marketing Development program that will evaluate and analyze your current Asian business at your properties as well as your primary competitors

CDC Consulting will assist you in creating greater market penetration in established Asian gaming markets as well as expanding to the new marketing potential areas, generating incremental revenue with bottom line performance.

Opportunities:

Establishing & Developing Asian Marketing
Improving & Maintaining your current Asian Business
Cultural Diversity & Asian Customer Service Training

Approach & Methodology:

Demographic of the Asian population in your region
Analysis of your current & potential Asian business
Recognizing niche Asian ethnic group
Establishing Asian department & policies
Asian Host training
Asian Host/PD function & Host management
Players Club roles for Asian patrons
Asian Table Games
Asian Menu
Asian Slots Marketing Development
Asian Advertising & Public Relations
Language code for Asian players
Asian Database Marketing
Developing Asian promotion materials
Asian Special Events, Promotions, and Programs
Your current Asian Customer Service level
Your competitors Asian Marketing activity analysis
Cultural Diversity & Asian Customer Service Training

In addition, my Cultural Diversity & Asian Customer Service Training Program covers:

Basic Concepts of Asian customer Service:

How to approach an Asian customer
Attitude
Courteous Manner
Patience
Professionalism
Respect

Language Barrier:

How to over come communication problem
Developing communication skill with Asian patrons
Body Language/Universal Language
English as a Handicap

Cultural Diversity issues associate with Casino Customer Service:

Understanding Cultural Diversity
High and Low Context
Diverse culture among Asian nations
How to manage Cultural Diversity

Superstition and Asian player:

Good Luck and Bad Luck
Superstitions associate with gambling

Importance of Asian business for your casino:

Asian business is here to stay
Your contribution to Asian Marketing

For Further Information:

John Stone