Asian Marketing Services

Objective:

CDC Consulting can provide an Asian Marketing Development program that will evaluate and analyze your current Asian business at your properties as well as your primary competitors

CDC Consulting will assist you in creating greater market penetration in established Asian gaming markets as well as expanding to the new marketing potential areas, generating incremental revenue with bottom line performance.

Opportunities:

• Establishing & Developing Asian Marketing
• Improving & Maintaining your current Asian Business
• Cultural Diversity & Asian Customer Service Training

Approach & Methodology:

• Demographic of the Asian population in your region
• Analysis of your current & potential Asian business
• Recognizing niche Asian ethnic group
• Establishing Asian department & policies
• Asian Host training
• Asian Host/PD function & Host management
• Players Club roles for Asian patrons
• Asian Table Games
• Asian Menu
• Asian Slots Marketing Development
• Asian Advertising & Public Relations
• Language code for Asian players
• Asian Database Marketing
• Developing Asian promotion materials
• Asian Special Events, Promotions, and Programs
• Your current Asian Customer Service level
• Your competitors Asian Marketing activity analysis
• Cultural Diversity & Asian Customer Service Training
  

In addition, my Cultural Diversity & Asian Customer Service Training Program covers:

Basic Concepts of Asian customer Service:

• How to approach an Asian customer
• Attitude
• Courteous Manner
• Patience
• Professionalism
• Respect

Language Barrier:

• How to over come communication problem
• Developing communication skill with Asian patrons
• Body Language/Universal Language
• English as a Handicap

Cultural Diversity issues associate with Casino Customer Service:

• Understanding Cultural Diversity
• High and Low Context
• Diverse culture among Asian nations
• How to manage Cultural Diversity

Superstition and Asian player:

• Good Luck and Bad Luck
• Superstitions associate with gambling

Importance of Asian business for your casino:

• Asian business is here to stay
• Your contribution to Asian Marketing

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For Further Information:

Thomas Lim or John Stone